Parma Calcio has chosen the University of Parma as the location for the launch of its new kit for the 2026-2027 season. This event took place at the main headquarters of the university, where photos and videos were taken for the new Home Kit of the men's, women's, and youth teams. The choice of this location highlights the strong bond between the club and local institutions, representing the identity and culture of the city of Parma.

The new kit features a black cross on a white background, enhanced by a yellow-blue outline that accentuates its distinctive character. The Parma Calcio crest is placed at the center of the cross, a novel element compared to the previous season. Additionally, on the back of the collar, there is the inscription “1913” accompanied by a stylized DNA strand in yellow-blue colors, referencing the origins and deep identity of the club.

This initiative is part of Parma being the European Capital of Youth in 2027, a recognition that celebrates the protagonism of new generations. Parma Calcio has dedicated the 2026-2027 collection to the youth, emphasizing their fundamental role in the present and future of the club and the community.

The new Home Kit is not just a symbol of belonging but also a manifesto that celebrates the bond between the club and the city. With this kit, Parma Calcio aims to build a bridge between generations, uniting fans and supporters into one big family. The presentation of the kit represents a significant moment for the club and the city of Parma, highlighting the importance of football culture in the local community.